If you’ve been anywhere near a cosmetic store lately, chances are you’ve been bombarded by many new products in the market with the promise of the perfect skin look. There are so many goods out there and it’s very easy to get lost. For years now, we have been advertised the benefits of all-in-one foundation, moisturizer, and sunscreen. But what started out so innocently as a BB cream has now turned into a revolution. BB cream, CC, DD and even EE creams have joined tinted moisturizers and standard foundation on the shelves and are marketed for separate issues. Theoretically different, they’re almost the same. They are smart products that give excellent results, but actually choosing the best one for you can be confusing. What do they all do? What’s the difference between them? And most importantly: How to choose one?
Let’s break it down:
The name is pretty self-explanatory. The product gives you a bit of color with a moisturizing benefit, the color is usually pretty sheer.
BB creams have become super popular in the last 4 years. They provide coverage with skincare benefits. They’re lighter than foundation but heavier than tinted moisturizers. BB is ideal for those who want the base effect, it evens out skin tone, coverings pores, and fine lines as well as moisturizes and protects.
A CC cream is a color correcting cream, meaning that it is a brightening primer, foundation, moisturizer, SPF and anti-aging cream. CC generally stands for “color correcting” and the products are meant to address issues like redness and blemishes. They have more of a whipped, light, fluffy feel and finish.
Called both a “daily defense” and “dynamic do-all”, the DD Cream is generally even lighter in texture than the CC cream. Like the BB cream and the CC cream, the DD cream generally has the brightening and anti-aging ingredients. Are DD creams really different enough from BB and CC creams? I don’t think so. It seems to me that creating the next alphabet cream it was more important to marketers than actually creating a new product that was truly “different”.
It is a combination of a facial and an exfoliant, leaving the skin soft and smooth. Some of the ingredients are proven in studies to deeply cleanse, renew and rebalance skin.
So if the alphabet creams provide some decent coverage and even skin care benefits, is this the end of traditional foundation? Probably not. Some makeup artists still prefer standard foundations. While BB/CC creams and tinted moisturizers come in only a few shades, foundations give it a lot more options, resulting in a more exact skin match.
Despite what the letters may sound like, most of these repetitive alphabet creams are foundations with similar benefits. BB creams are best for dry to normal skin types. CC creams are best for oily skin types. DD creams are suitable for dry skin when used with a moisturizer underneath, and suitable for oily skin when used alone. EE cream, on the other hand, is a dual facial and exfoliant, a rinse-off product that is different from the rest.